Eyetrak™ In-store & POS

Merchandising & POS Evaluation

EyeTrak In-Store evaluates existing or proposed merchandising and POS executions, answering questions like:

• Does the concept engage shoppers’ attention?
• Does the concept communicate effectively?
• Does the concept drive purchase?

By progressively testing “improved” executions of a concept, we can move towards an optimum design, without having to commit to costly production runs or expensive virtual tests.