CatScape™
Deep Dive Category Research
CatScape delivers a detailed understanding of factors driving category performance and shopper engagement along the path to purchase. Core research methods will typically involve observation of shopper behaviour (either manual or using cameras) supported by intercept interviews with shoppers at the fixture. Dependent upon project objectives, we may also use accompanied shops, quantitative interviews and even focus groups to add depth and colour to our understanding of category dynamics.
Feedback will typically cover:
- Levels of shopper engagement
- Shopper missions
- Category segmentation strategy and adjacency strategy
- Merchandising, in-store communication, POS
- Range policy
- Promotions and pricing
Central to our feedback is our Shopper Engagement Model™ which provides detailed insights into bridges and barriers to purchase.