Visuality are experts in researching shopper behaviour and have been pioneering this discipline since 1995.
We've researched most categories, through most channels, and in markets extending from the UK, to West and Eastern Europe, North and South America, Japan and the Far East.
We have a range of techniques to help understand how and why shoppers are behaving in your categories.
We'll tell you about positive and negative behaviours; about bridges and barriers to purchase; about whether a display reflects shopper needs, missions and decision making processes.
Crucially, we'll also tell you about the sorts of changes that will improve performance and drive profitable sales.
The Psychology of Shopping
Conventional research methods like focus groups and central location tests can tell us lots about consumers' mindsets as they leave home – all the needs, wants, attitudes and desires they take with them to the store.
However, because much repetitive, everyday shopping is undertaken automatically – on auto-pilot – it is often difficult to get shoppers to report back on their behaviour accurately, after the event.
At Visuality, we have developed a range of bespoke research techniques to provide insight into subconscious aspects of shopper behaviour and brand visibility / impact. All are characterised by a determination to move beyond the superficiality of conventional consumer research techniques, to identify deep seated factors that influence engagement and drive sales.