Conventional research can be invaluable in understanding consumer usage, attitudes, preference and motivation. But this is just half the story.

Once in-store consumers become shoppers.

Because much shopping is carried out on "autopilot", shoppers are largely unaware of their actions. As a result, conventional research techniques can be poor predictors of actual behaviour.

At Visuality Research we have developed a range of research techniques that reach beyond the superficial to achieve a genuine understanding of the shopping process.

By understanding both conscious and sub-conscious influences on behaviour, we can make a real difference to the performance of your brand, category or store.