Visuality has been involved in the successful delivery of branding, pack design and new product development for over thirty years.
This is our core business and brings together all aspects of our creative and strategic expertise.
We have experience in a wide range of design projects, including the redesign of existing brands, the creation of new brands and brand migration exercises.
Our detailed understanding of retail and brand visibility means we are uniquely qualified to work on both Private Label and “self-propelled” brands which lack the luxury of significant advertising support and must perform on-shelf if they are to succeed.
Self-propelled brands
Some mega brands are in the enviable position of dominating their categories. Perhaps they benefit from high advertising and promotional spends that create demand, sending consumers to the shops to actively seek them out. Or their critical mass allows them to set conventions, not follow them.
Other brands are less fortunate. Unable to afford demand-building advertising and promotional budgets, they rely on performance at point of purchase to ensure they are seen and selected by passing shoppers. We call these self-propelled brands, and we consider them an enjoyable challenge.
Design for own label
We have been designing private label ranges for retail brands such as ASDA for over 20 years, over this time developing creative and project management skill sets essential to such work.