Visuality is the UK’s foremost shopper research consultancy and a successful
design agency with over 25 years experience in branding and pack design.
Whether our focus is on-pack or in-store, on-line or through-the-line, our approach places the shopper at the heart of our analysis, along with the simple acknowledgement that products and brands live or die at point of purchase.
Our work in-store can extend from strategic reviews of category dynamics, (taking in shopper clusters; missions analysis; segmentation & adjacency strategy; merchandising & communications) to more tactical evaluations of POS executions and campaigns.
Our understanding of brand visibility and on-shelf communication means our design team is uniquely qualified to work on both private label and "self-propelled" brands which lack the luxury of significant advertising support and must perform on-shelf if they are to succeed.
The importance we attach to the shopper reflects the 21st century reality, wherein retail has evolved from a channel of distribution into a crucial channel of communication, and in-store performance has become the single biggest indicator of most brands' success.
Our work encompasses:
- Shopper research & category strategy
- Eye Tracking
- On-line shopper behaviour
- Brand recognition and pack research
- Branding, pack design, new product development
Combining Design & Research
Shopping is a visual process. Whether we are seeking out a destination brand or navigating a store, we rely almost entirely on our sense of vision. At Visuality, our understanding of the psychology underpinning visual communication helps direct our design. Equally, our understanding of the creative process enables us to recognise opportunities and turn insight into action.